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PIXEL ALCHEMISTS AT YOUR SERVICE TURNING IDEAS INTO DIGITAL GOLD
PIXEL ALCHEMISTS AT YOUR SERVICE TURNING IDEAS INTO DIGITAL GOLD
Brand architecture is said to be the manner in which the brands of an
organization or firm are managed and grouped within a given organizational structure. It defines the positioning and integration of different brands, sub-brands, and products and is considered a concept map. Therefore, the conceptual system of brand architecture provides relative unity and simplicity, differentiation and focus, as well as consistency in the brand management and communication strategies of an organization, regardless of the choice between a single brand, multiple brands with differentiated brand portfolios, or hybrid models.
First meeting focuses on client goals, current brand status, and a strengths/weaknesses analysis.
Gather data on market, competitors, consumer behavior, and branding results to inform decisions.
Define brand structure, communication, positioning, and interaction for future development.
Turn strategies into actionable steps to achieve your brand architecture vision.
Put strategies into action, launch campaigns,and integrate new brand elements.
Measure brand effectiveness, audit performance, and make adjustments for optimal results.
Refine strategies, frameworks, and communication to improve brand effectiveness in evolving markets.
Compile data, evaluate performance, and communicate insights for better brand decisions.
We advertise across multiple platforms where our audience engages, enhancing brand visibility and leveraging user-generated content to drive sales growth. Our services include search engine optimization, social media advertising, and facilitating online purchases.
In a Branded House brand architecture, the parent brand is clearly visible or expressed, while all brands of products or services relate directly to it.
In House of Brands brand architecture, various brands are separate and unique for customers but are grouped under a single organization.
Sub-brands in brand architecture are separate brands that can be considered a part of a separate brand on the territory of a large parent brand, possessing its logo and values.
As suggested by the name, a hybrid model brand architecture integrates aspects of both the branded house and the house- of-brands models.
Steps in brand architecture involves evaluating the specific scenario and identifying problems, opportunities, and trends that need to be addressed in the strategy formation and implementation process. The following stage includes the actualization of the agreed-upon strategy; it involves educating, coaching, and mentoring the people in the organization and ensuring constant monitoring.
