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Health Care Industry

A patient’s healthcare journey often begins online. Digital marketing in the realm of the healthcare industry in Kolkata is extensive and vast. Did you know 5% of all Google searches are health-related? At a global level, more than 60-80% of patients use the internet to research health-related information; more than 66% of internet users have looked online for information about specific medical conditions. The numbers themselves have spoken a lot, and this is why hospitals in kolkata need to leverage digital marketing services in Kolkata. Here is where Web Art Technology comes into play; we offer digital marketing services in Kolkata, but not limited to this, our extended services surface globally, in the USA, UK, Australia, and Canada.

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Our Comprehensive Suite of services incorporates

Search Engine Optimization (SEO) for healthcare professionals

With our SEO as a part of our digital marketing services in Kolkata, we help you to rank your website, making it relevant for their inquiry. We also create content for your website, which includes blogs, patient testimonials, captions, and videos.

Pay-per-click advertising in healthcare

At Webart Technology, we offer paid advertisements that are highly targeted. The ads are run on Google and other search engines and social media channels. We use various platforms that can help your business to grow and help you generate profit.

Content marketing

Webart Technology believes that the secret sauce for successful marketing is good content. We offer a solid content strategy to drive healthcare digital marketing forward, with our rich, interactive content, such as video and graphics, made possible by higher broadband and data capabilities.

Social Media marketing

We offer and create content on various social media platforms that can help in boosting engagement, generating awareness, and increasing the reach. These platforms include Facebook, Instagram and even WhatsApp.

Ads campaign

Our ad campaign at Web Art Technology revolves around targeting engaging content that is compliant with rules and regulations. It focuses on patient education, building trust, and driving appointments through a multichannel approach including social media, SEO, and online advertising.

Whatsapp marketing

Here at WebArt Technology, we offer engaging WhatsApp campaigns to drive targeted audience interaction and keep them posted on the whereabouts and ongoings.

Email marketing

This is another component, and an effective healthcare digital strategy is email. Our digital marketing team sends emails in the form of newsletters that keep the patients informed about different kinds of treatments and clinical drug trials. In short, I'll keep you posted with all the ins and outs.

The role that analytics play

We use Conversation intelligence software like Invoca records and transcribes phone conversations, making classic use of artificial intelligence (AI). By drawing the perfect blend of artificial intelligence and AI machine learning to analyze that data at scale to identify key trends and insights.

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How We Work

We advertise across multiple platforms where our audience engages, enhancing brand visibility and leveraging user-generated content to drive sales growth. Our services include search engine optimization, social media advertising, and facilitating online purchases.

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  • Increased visibility

    With our digital marketing services, you can help healthcare organizations by promoting their brand using SEO or Search Engine optimisation. This makes it easier for the people to find and learn about the organization, leading to increased patient acquisition and engagement.

  • Improved patient engagement

    Hospitals and healthcare organizations can improve their patient engagement through websites and mobile apps.

  • Enhanced communication with patients

    Using digital marketing for communication is the best option that a business could choose. The effective use of tools and channels like email marketing or text messaging to send reminders about appointments or to provide patients with important healthcare information.

  • Doubled efficiency

    With digital marketing services in Kolkata, you can work with greater efficiency. For example, use online appointment scheduling or electronic medical records to reduce paperwork and improve the patient experience.

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Healthcare Industry
Solutions for Growth

Our main services include search engine optimization, effective social media management, content writing, email marketing, pay per click advertising, and website design to boost your online presence.

Providers

It is a group of entities that provide health care to clients and the populace in general. This comprises hospitals, clinics, physicians, last-spark pen nurses, therapists, and other caregivers.

Payers

 This is the category of organizations that provide funds for healthcare services. These targeted customers include health insurance companies, the government and other organizations like Medicare and Medicaid, and self-insured employers.

Suppliers

These are the industries that typically supply health care products and services, such as the manufacturing and distribution of drugs.

Medical Robotics

This segment explores the use of robotics in various facilities, with an emphasis on the health sector, for purposes such as operations, physiotherapy, and diagnosis, among others.
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