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NGO—Non-Governmental organisations  

In the era of online presence and being virtually visible all the time, NGOs face an uphill battle in spreading their message, creating awareness, and mobilizing support. NGOs appear to be hindered by a lack of funding, as well as a lack of experience in raising funds. Here is where Digital marketing services in Kolkata come into play. Webart Technology, a renowned digital marketing agency in Kolkata, specializes in helping NGOs to leverage the power of digital platforms. Our services are not only limited to Kolkata but also work on a global scale and operate in countries like the USA, UK, Australia, and Canada. Digital marketing for NGOs has emerged as a game-changer, allowing organizations to amplify their reach and achieve their goals effectively.

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Our Comprehensive Suite of services incorporates

Social media marketing for awareness

At Web Art Technology, our digital marketing services in Kolkata include social media marketing for awareness. It includes platforms like Facebook, Instagram, and Twitter. We make an impact by sharing impactful stories, campaign updates and calls to action that can help NGOs in building a strong online presence.

Content marketing

Content marketing is an integral part of our digital marketing services in Kolkata. Here we work on blogs, videos, and infographics that help in conveying the company's mission, stories, and success to the people. At Webart Technology, we help you create compelling content that drives action.

Search Engine Optimization (SEO)

SEO ensures that NGOs rank higher in online search results, making it easier for potential donors and supporters to find them. We begin by optimizing website content with relevant keywords. By using local SEO for better visibility in regional search and improving website speed and mobile responsiveness.

Email Marketing

Email marketing is a cost-effective way to build relationships with donors and volunteers. Our digital marketing services in Kolkata for NGOs include sending personalized emails with updates and donation appeals. We segment email lists for targeted messaging and automate welcome emails for new subscribers.

Pay-Per-Click (PPC) Advertising

Google Ads and social media ads help NGOs attract more traffic to their websites and donation pages. We use  Google Ad Grants (providing free advertising for nonprofits) to run retargeting ads to re-engage past visitors and test different ad creatives for better performance.

Influencer & Partnership Marketing

Collaborating with influencers and businesses can help NGOs reach wider audiences. For NGOs, we opt for partnering with local celebrities or activists to promote campaigns and engage corporate sponsors for joint marketing initiatives.

  • Leverage guest bloggers or social media ambassadors.

Video Marketing

Video content is a powerful way to connect emotionally with supporters.Our goal is to create short, documentary-style videos showcasing impact.  In addition, we host live streaming events for fundraising.

Website Optimization & Mobile Experience

An NGO’s website is its digital home, and optimizing it ensures a seamless user experience. We use an easy-to-navigate layout and add clear “Donate Now” and “Get Involved” buttons and ensure mobile-friendliness for easy access on smartphones.

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How We Work

We advertise across multiple platforms where our audience engages, enhancing brand visibility and leveraging user-generated content to drive sales growth. Our services include search engine optimization, social media advertising, and facilitating online purchases.

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  • Wider Reach

    Connect with supporters across geographical boundaries, eradicating all regional boundaries, and help your business to prosper.

  • Stronger Engagement

    Social media and email marketing create interactive conversations.

  • Enhanced Visibility

    SEO boosts rankings and makes NGOs more discoverable online.

  • Data-Driven Decision Making

    Analytics help measure campaign effectiveness.

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NGO
Solutions for Growth

Our main services include search engine optimization, effective social media management, content writing, email marketing, pay per click advertising, and website design to boost your online presence.

Environmental Sustainability:

As climate change and environmental degradation become more pressing, NGOs will likely play a larger role in areas like renewable energy advocacy, conservation efforts, and promoting sustainable practices.

Global Health and Development:

NGOs will likely continue to address global health challenges like infectious diseases, access to clean water and sanitation, and maternal and child health, particularly in developing nations.

Human Rights and Social Justice:

NGOs will likely remain active in promoting human rights, advocating for marginalized groups, and working towards social justice issues like gender equality, education access, and refugee programs.

Education and Capacity Building:

Equipping communities with knowledge and resources is crucial for long-term development. NGOs may focus on educational programs, vocational training, and fostering skills development, particularly in underprivileged areas.
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